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    How Behavior Spreads: The Science of Complex Contagions by Damon Centola

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    • How Behavior Spreads: The Science of Complex Contagions
    • Damon Centola
    • Page: 312
    • Format: pdf, ePub, mobi, fb2
    • ISBN: 9780691202426
    • Publisher: Princeton University Press

     

    How Behavior Spreads: The Science of Complex Contagions

     

     

     

    Free books to read no download How Behavior Spreads: The Science of Complex Contagions by Damon Centola RTF CHM iBook

     

    A new, counterintuitive theory for how social networks influence the spread of behavior New social movements, technologies, and public-health initiatives often struggle to take off, yet many diseases disperse rapidly without issue. Can the lessons learned from the viral diffusion of diseases be used to improve the spread of beneficial behaviors and innovations? In How Behavior Spreads, Damon Centola presents over a decade of original research examining how changes in societal behavior—in voting, health, technology, and finance—occur and the ways social networks can be used to influence how they propagate. Centola's startling findings show that the same conditions accelerating the viral expansion of an epidemic unexpectedly inhibit the spread of behaviors. While it is commonly believed that "weak ties"—long-distance connections linking acquaintances—lead to the quicker spread of behaviors, in fact the exact opposite holds true. Centola demonstrates how the most well-known, intuitive ideas about social networks have caused past diffusion efforts to fail, and how such efforts might succeed in the future. Pioneering the use of Web-based methods to understand how changes in people's social networks alter their behaviors, Centola illustrates the ways in which these insights can be applied to solve countless problems of organizational change, cultural evolution, and social innovation. His findings offer important lessons for public health workers, entrepreneurs, and activists looking to harness networks for social change. Practical and informative, How Behavior Spreads is a must-read for anyone interested in how the theory of social networks can transform our world.

    How behavior spreads: the science of complex contagions.
    Centola, D. (2018). How behavior spreads: the science of complex contagions. Princeton University Press. https:// https://doi.org/10.23943/9781400890095  How Behavior Spreads: The Science of Complex Contagions
    Complex contagions, such as movement participation, require clustered, dense, and overlapping ties to spread. In contrast, weak ties reduce  How Behavior Spreads | Psychology Today
    How Behavior Spreads: The science of complex contagions., by Damon Centola, Ph.D. How Behavior Spreads: The Science of Complex - Vimeo
    In a new book published by Princeton University Press, Damon Centola explains that contrary to the idea that How Behavior Spreads: The Science of Complex Contagions
    In a new book published by Princeton University Press, Damon Centola explains that contrary to the idea that "How Behavior Spreads: The Science of Complex Contagions
    Recommended Citation. Centola D.(2018). Introduction. In How Behavior Spreads: The Science of Complex Contagions. Princeton University  How Behavior Spreads: The Science of Complex Contagions
    A new, counterintuitive theory for how social networks influence the spread of behaviorNew social movements, technologies, and public-health initiatives How Behavior Spreads: The Science of Complex Contagions
    Find helpful customer reviews and review ratings for How Behavior Spreads: The Science of Complex Contagions (Princeton Analytical Sociology Series Book  Damon Centola, Ph.D. | Annenberg School for Communication
    He is a series editor for Princeton University Press, and the author of How Behavior Spreads: The Science of Complex Contagions, and Change: The Power in  Spreading Safe Behavior Is Complex, and Everyone Can Help
    Strong social bonds help spread them. Shot of Science home page Spreading Safe Behavior Is Complex, and Everyone Can Help on how social contagion dynamics influence individual and collective health outcomes. How Behavior Spreads: The Science of Complex Contagions
    How Behavior Spreads: The Science of Complex Contagions by Damon theory for how social networks influence the spread of behavior.



     

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